On parle beaucoup de création de contenus, mais dès fois il suffit juste de repackager un contenu pour l’adapter aux nouvelles lois du content marketing. J’adore cet exemple qui montre qu’un bon contenu peut avoir plusieurs vies.
A few months ago, our research report was complete. Instead of simply rejoicing at its delivery, we pounced on the opportunity to use it as a core part of our content marketing strategy.
Now, we share what we did, what we learned, and how we’re using it today to help you learn how a single piece of good content can launch a robust content marketing effort. Research report
The 19-page study, Deliver Peak Experiences from Interactive Content , detailed the results of a randomly sampled survey of 20,000 marketers about interactive content crafted by the report’s co-sponsor, CMI.
The study provided a strong foundation for a host of targeted content highlighting the industry-wide move to interactive. We didn’t just want to share a PDF that people could download (and hopefully read) after providing their contact information. We wanted to scale the content into something that would engage a broader audience. Here […]