What’s next dans le native advertising ? Beaucoup de choses dont l’éclosion de nouvelles agences asociales intimement lié aux médias, car qui mieux qu’un média est capable d’écrire du contenu pour sa communauté 😉 Sinon il faut garder le cap sur le reach organic, c’est le meilleur indicateur qu’un contenu engager sur sa cible.
What are the top trends for native advertising right now and going forward? One of the best places to find out was at the world’s biggest conference on native advertising which took place in Berlin on November 16th and 17th. Native Advertising Institute had invited 48 speakers to share their knowledge with 300+ participants from 34 countries. Here are the nine key takeouts from CEO of the Institute Jesper Laursen. 1. Professionalisation of the industry
Native advertising is a discipline dating back more than 100 years ago, but its global breakthrough is no more than a few years old and people are still struggling to wrap their heads around what native advertising is. Many are getting there, though. One example is German media giant Burda and its advertising business unit BurdaForward who showcased very sophisticated measuring tools to promote and to prove the effect of native advertising. 2. A […]