Lorsque l’on doit produire du contenu et l’optimiser pour les réseaux sociaux, on se pose souvent quelques questions. Voici 4 principes à retenir qui vous sauveront la vie :
Home : Marketing : The 4 ‘Rs’ Of Content Marketing For Social Media Having trouble scaling your content when it comes to marketing on social media? A new report by Marketo has outlined the four principles (or ‘Rs’) you should follow in order to create the content you need while maximising the value of your team and saving money.
The report, titled The Definitive Guide to Social Media Marketing , notes that like many other aspects of marketing, social media marketing requires content to fuel many of the conversations and interactions that brands want to have, and you may need to get creative in how you resource your team and create that content.
Brian Fanzo, founder and CEO of iSocial Fanz LLC, provides the perfect example.
“When you create a great video or blog that resonates with your audience, too often marketers stop there,” he explains.“For example, if you have a great […]