Une bonne interview du Directeur Europe de Buzzfeed expliquant les bonnes pratiques pour viraliser un contenu. Il en ressort une chose, il faut adapter.
How does BuzzFeed create native advertising that’s just as engaging to the users as editorial content? How does BuzzFeed figure out where the consumers are and what they care about? And what will be the social media platforms of the future?
We asked Brandon Keenen, Senior Director at BuzzFeed EMEA, who spoke at this years’ Native Advertising DAYS in Berlin on November 16th and 17th 2016. Below are highlights from the interview, which have been slightly edited for clarity.
Look at the social media ecosystem as one
“BuzzFeed creates native advertising campaigns for the whole social media ecosystem by thinking of it as one. We do think about platform when we create content, and which platform it’s going to work on, but we also think on the whole social media ecosystem as the place we need to be. Our mantra is really getting great content to people where they […]