Alors que tout le monde parle de l’invasion des vidéos sur les réseaux sociaux, cette étude met le doigt sur quelque chose de très important, tout n’est pas snacking et lire un article et scroller pour le dérouler est un geste naturel chez les digital natives. On en reparlera très vite et on vous montrera pourquoi chez Demotivateur on croit toujours aux articles, chiffres à l’appui !
Digital publishers may be pouring time and energy into cranking up their video operations, but for a lot of their potential viewers, text is still the way to go.
hers may be pouring time and energy into cranking up their video operations, but for a lot of their potential viewers, text is still the way to go.
New data from Pew Research finds that , when it comes to the news, younger adults still prefer words over moving images. While 46 percent of Americans overall say they prefer to watch the news over reading it, that number is far lower for Americans between the ages of 18 and 29 — only 38 percent of that group named video as their preferred news consumption format. In contrast, 42 percent said that they actually prefer text (which they prefer to read online, of course). Just 19 percent of young adults named listening as their preference. (“Smelling the news” was not an option.) Those preferences put young people at odds with those between 50 and 64 and those over 65, […]